WHY REACH ETHNIC DIVERSITY?
4.6 million i.e. 7.9% of the total population of Great Britain as per 2001 census, forming the major market within a market, now estimated to be in excess of 12%.

IPA estimated the population's annual disposable income to be £32bn in 2002 which is now is estimated to be well over £80bn. Brand loyal audiences who are untapped by the national and mainstream companies, hence an easy potential target for the Marketers.

Though the approach needs to be sympathetic and talks to them in their colloquial understanding. In the wake of mainstream saturated market conditions, Ethnic Markets are young and upcoming with growth and potential to expand.

58% of the population under the age of 35 and 38% under the age of 16, makes them highly versatile young working group hence high earners too. Strongly rooted within a family structure and influenced by various religious beliefs, they observe and celebrate various festivals and social celebrations which makes them a high end consumer of goods and services.

SOLUTION: Multicultural background with lack of data and research that needs specialist on grass root level to deliver the approach and methodology. We will help you to tap into this wealthy multicultural diversity of the United Kingdom.